Build your brand with customer data and demand-side platforms

A Powerful Marketing Technology Duo: Customer Data and Demand-Side Platforms

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Thanks to the demands for increasingly personalized, digital interactions, many organizations have decided to take a more customer-centric approach to their marketing strategies – but to do this you need a holistic view of the customer.

This white paper explores how to use customer data platforms (CDPs) and demand-side platforms (DSPs) to provide real-time access to data integrated from multiple channels.

Find out how to build your brand on a customer data-driven foundation, and discover how you can:

  • Differentiate between the key uses of CDPs vs. DSPs
  • Create a unified view of your customers
  • Drive digital transformation initiatives for marketing
  • And more 
Vendor:
Tealium
Posted:
15 Feb 2018
Published:
31 Dec 2017
Format:
PDF
Length:
9 Page(s)
Type:
White Paper
Language:
English
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