Top 8 marketing channels for personalization

The Pressures of Personalization on Marketing Strategies

Cover

Marketers largely acknowledge the importance of personalization and recognize customers’ rising expectations for it, but the journey towards true personalization remains a steeply uphill battle for many organizations.

This market insight report examines current perceptions of personalization and how it impacts the customer experience. Learn about the top channels for personalization and explore topics, like:

  • The correlation between personalization and brand perception
  • The unification of data across channels
  • Changes to customer analytics strategies
  • And more
Vendor:
Tealium
Posted:
14 Feb 2018
Published:
14 Feb 2018
Format:
PDF
Length:
20 Page(s)
Type:
Research Content
Language:
English
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