How to get clean and reliable customer data

Boosting Omnichannel Sales with Data-driven Marketing

Cover

Before you apply machine learning and predictive analytics to learn more about your customers, your marketing team needs reliable and clean data about the customers.

This task of cleansing data and ensuring its accuracy can lead to standalone analytics tools and process-driven marketing automation and CRM systems that sap IT resources.

Discover how cloud-based, data-driven applications can ease this process, making it simpler to:

  • Blend internal and third-party data
  • Continuously ensure data reliability
  • Facilitate collaboration between sales and marketing
Vendor:
Reltio
Posted:
08 Feb 2018
Published:
08 Feb 2018
Format:
PDF
Length:
8 Page(s)
Type:
White Paper
Language:
English
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