Build vs. buy: Experimentation platforms for A/B testing

Build vs. Buy: Implementing the Right Experimentation Solution

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Even before implementation, the decision to use an experimentation platform in your product development hinges on a number of factors: Do you build a framework from scratch? Do you go open source? Do you buy a platform?

This white paper helps you navigate the decision of building vs. buying an experimentation platform. Find out how to drive quality development projects and discover how you can:

  • Improve A/B testing without increasing strain on developers
  • Enable custom integration with core products
  • Make testing and configuration easier for developers
  • And more

Plus, uncover a handy checklist for running your experimentation platform evaluation. 

Vendor:
Optimizely
Posted:
05 Jan 2018
Published:
05 Jan 2018
Format:
PDF
Length:
17 Page(s)
Type:
White Paper
Language:
English
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