Maximize the value of A/B testing and deliver a distinguished UX

Building a Robust A/B Testing Strategy to Deliver Positive User Experiences

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Digitally transformative organizations like Amazon, Netflix, and Facebook are all turning to experimentation in order to test ideas for new apps and determine which features deliver the best user experiences.

This e-book explores how to create a robust and scalable A/B testing strategy that encompasses customer-facing teams like marketing as well as product managers and engineers to maximize the impact of tests on performance.  

Learn about experimentation and find out how you can:

  • Go beyond basic testing across channels
  • Deliver differentiated web and mobile apps
  • Create product features that deliver positive UX
  • And more 
Vendor:
Optimizely
Posted:
08 Jan 2018
Published:
31 Dec 2017
Format:
PDF
Length:
20 Page(s)
Type:
eBook
Language:
English
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