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Speed, Scope, Value: The “Iron Triangle” of Content Management

Cover

Generally, when companies evaluate their content management systems (CMS), they have a limited perspective that can miss the overall value that a CMS might provide, in both the short and long term.

In this e-book, learn about the concept of the Iron Triangle in content management and how it can help you clarify the full potential value of a content management system.

Explore it’s 3 legs, and the questions marketers should ask when evaluating their CMS, including:

  • Does the platform allow for accelerated development and quick iteration?
  • Is it easy to find, adapt and reuse existing content assets across multiple campaigns, or for personalization?
  • Can the platform power all of the specific workflows that support smart, fast and secure collaboration?
  • And more
Vendor:
BrightSpot
Posted:
14 Dec 2017
Published:
14 Dec 2017
Format:
PDF
Length:
16 Page(s)
Type:
eBook
Language:
English

This resource is no longer available.