Analyst report: A 36-criteria evaluation of CRM evaluation

Report: A 36-Criteria Evaluation of CRM Suites

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Good customer experiences correlate to retention loyalty, enrichment loyalty, and advocacy loyalty. That may be why according to a Forrester Wave report, 1/3 of enterprises are using SaaS CRM tools.

But it takes several factors for CRM tools to be successful.

In this Forrester report, explore a 36-criteria evaluation of CRM suites to help you identify which tools may best fit your organization’s needs.

Learn about:

  • Modern CRM and the maturing market
  • Innovations
  • A vendor evaluation of CRM suites
  • And more 

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Vendor:
Microsoft
Posted:
04 Dec 2017
Published:
04 Dec 2017
Format:
PDF
Length:
22 Page(s)
Type:
White Paper
Language:
English
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