How BMW tackled tough mobile app testing challenges

Functionality and Usability Testing: BMW Improves Mobile User Experiences

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To take driving to the next level, automakers like BMW have started to deliver access to mobile apps like Pandora that help create a differentiated user experience for their drivers.

This case study explores how BMW improved software quality to enhance mobile app user experiences. Discover how they improved integration with third-party mobile apps that weren’t designed for in-car usage, and find out how they:

  • Updated functional and usability testing
  • Leveraged user feedback to improve interfaces with third-party apps
  • Provided a platform-agnostic system for Pandora, Yelp, and Spotify
  • And more 
Vendor:
Applause
Posted:
04 Dec 2017
Published:
04 Dec 2017
Format:
PDF
Length:
4 Page(s)
Type:
Case Study
Language:
English
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