eBay's holistic approach to app quality: Mobile beta management

eBay Puts a New Spin on Mobile Beta Management to Enhance App Quality

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Originally launched as an online auction site, eBay has become one of the most recognizable names in e-commerce. But to adapt and deliver positive mobile user experiences, they decided to take a holistic approach to app quality.

This case study explores how eBay improved mobile app quality by scaling a very small beta testing community to be large enough to represent a diverse base of buyers and sellers across the globe.

Find out how they improved their mobile beta management, and find out how they:

  • Enhanced their ability gather and use in-app feedback
  • Fixed bugs with updated reporting capabilities
  • Improved user experiences across iOS and Android
  • And more 
Vendor:
Applause
Posted:
04 Dec 2017
Published:
04 Dec 2017
Format:
PDF
Length:
3 Page(s)
Type:
Case Study
Language:
English
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