Shake Shack improves software testing to launch their mobile app

Shake Shack Launches their Flagship Mobile App and Improves Software Testing

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In this short video series, Zach Koff, COO of Shake Shack, discusses how they approached designing their mobile app and its impact on their brand in an increasingly digital landscape.

Find out what Shake Shack learned during the process of launching their flagship mobile app, and discover how they:

  • Improved their understanding of the customer journey
  • Accelerated app testing and bug reporting
  • Enhanced mobile app quality to shape user experiences
  • And more 
Vendor:
Applause
Premiered:
Dec 5, 2017
Format:
HTML
Type:
Webcast
Language:
English
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