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Marketing Insight with SAP at Cirque du Soleil

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Cirque du Soleil recognized an issue with their users holding information that was very error prone, and they wanted a tool to provide a better back-end reporting environment for all employees to use, in an empowering way.

Listen to Axel Bedikyan, director of marketing intelligence at Cirque du Soleil, to learn how they’re leveraging a business intelligence platform to provide executive insights across the business, to make more informed decisions and deliver better customer experiences.

Vendor:
SAP
Premiered:
Nov 15, 2017
Format:
HTML
Type:
Webcast
Language:
English

This resource is no longer available.