Guidebook: How to choose the best CMS

How to Choose the Best Content Management System for Customer Experience

Cover

To deliver great experiences, you need to understand your customers in context of their history of interaction with your brand.

Which pages are they visiting, at what time and day of the week, driven by what search term, and using which device? Ideally, your content management system (CMS) will capture this contextual information, store it

This paper highlights the criteria—both from the marketers’ and the IT/ developers’ perspectives—that you should consider when selecting a new web CMS as part of a broader customer experience management strategy.

Vendor:
Sitecore
Posted:
09 Nov 2017
Published:
09 Nov 2017
Format:
PDF
Length:
10 Page(s)
Type:
White Paper
Language:
English
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