Why your PIM is only as good as your digital platform

A Modern Approach to Marketing Product Information

Cover

Digital marketing is on the rise, with 10% of CMOs increasing investments. These investments have meant that the average marketing team has 21 different tools.

You need a way to consolidate your information in an efficient manner, providing the right linkages to your wider digital marketing systems and customer experience channels.

Product information management (PIM) systems can do just that. Access this white paper to learn:

  • How next-gen PIM tools are solving the problems of previous generations
  • The critical importance of semantics
  • How your marketing team stands to benefit
  • And more
Vendor:
Censhare
Posted:
19 Sep 2017
Published:
19 Sep 2017
Format:
PDF
Length:
14 Page(s)
Type:
White Paper
Language:
English
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