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CRM and Digital Opportunities for Today's SMBs

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There’s a vast array of digital CRM tools available to SMBs, and yet, only 1 in 5 SMBs regularly use social media and 70% either have no system or only a basic system to record and analyze sales, marketing, and customer service data.

This report, commissioned by Salesforce, aims to identify potential areas SMBs can improve when it comes to using CRM and digital technology. Discover how to create more targeted, personalized marketing strategies and learn how to:

  • Meet rising customer expectations
  • Create multichannel strategies that emphasize online interactions
  • Assess the financial impact and benefits of CRM
  • And more 
Vendor:
Salesforce
Posted:
10 Aug 2017
Published:
10 Aug 2017
Format:
PDF
Length:
32 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.