Managing and putting data to work is one of the biggest challenges publishers face in the digital age.

Data is black gold for publishers, but they require both technology and know-how to refine it – which is why using a data management platform (DMP) can help.

Inside, learn how to deploy and successfully use a DMP to be more audience-data savvy.

Discover:

• 3 keys to building a DMP
• 7 steps to developing a successful personalization strategy
• 5 ongoing benefits of using a DMP 

Vendor:

Cxense

Posted:

10 May 2017

Published:

10 May 2017

Format:

PDF

Length:

9 Page(s)

Type:

White Paper

Language:

English