7 steps to develop a successful personalization strategy using a DMP

Understand The Power Of The Data Management Platform (DMP)

Cover

Managing and putting data to work is one of the biggest challenges publishers face in the digital age.

Data is black gold for publishers, but they require both technology and know-how to refine it – which is why using a data management platform (DMP) can help.

Inside, learn how to deploy and successfully use a DMP to be more audience-data savvy.

Discover:

  • 3 keys to building a DMP
  • 7 steps to developing a successful personalization strategy
  • 5 ongoing benefits of using a DMP 
Vendor:
Cxense
Posted:
10 May 2017
Published:
10 May 2017
Format:
PDF
Length:
9 Page(s)
Type:
White Paper
Language:
English
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