How to provide quality customer service in the digital age

IDC WP - Maturity Model for Proactive Customer Service

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As products become increasingly commoditized, organizations can set themselves apart from their competitors by providing a unique customer service experience that creates a "relationship" based on intangible benefits that their customers will find hard to give up. 

While this vision is theoretically sound, it requires a significant tactical shift in business thinking and processes, as customers’ habits and service requirements have changed drastically in recent years.

Read this IDC research report to learn about the Maturity Model for proactive customer service and how your organization can use it to keep up with evolving consumer demands and provide a quality customer experience.  

Vendor:
ServiceNow
Posted:
05 Nov 2018
Published:
31 Dec 2017
Format:
PDF
Length:
8 Page(s)
Type:
Resource
Language:
English
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