Data monetization strategies: What MIT experts are saying

Most companies have data monetization opportunities they could exploit, according to MIT researchers Barbara Wixom and Jeanne Ross.

But a clear strategy and long-term plan are crucial to getting the desired benefits, such as increased sales and stronger customer loyalty.

In this expert handbook, discover the guidance you need to build a clear data monetization strategy.

Vendor:: TechTarget Business Analytics
Posted:: Feb 8, 2021
Published:: Feb 1, 2017
Format:: PDF
Type:: eBook

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