Comprehensive guide to CEM multichannel success

Develop a Multichannel Strategy that Supports Customer Experience Management

Cover

Cross-channel plans are becoming increasingly vital as they are becoming more and more significant to overall customer experience management strategies. However, according to Forrester, only 10% of companies surveyed planned to invest in multichannel support.

There is often so little integration that there's a good chance that a customer's message might be handled by the wrong person depending on their channel of choice. Implementing a technology to unify this front is only a first step and will fail without a proper plan to support it.

This e-guide takes you through the essential steps to planning a customer experience management and multichannel strategy to best support your customers and maintain success.

Vendor:
BoldChat - LogMeIn
Posted:
22 Dec 2016
Published:
20 Dec 2016
Format:
PDF
Length:
24 Page(s)
Type:
eGuide
Language:
English
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