Multichannel customer service: Pros and cons of 4 main channels
Contact centers are trying to find the best ways to deal with an influx of new communication channels. This may seem like an opportunity, but let's not overlook the challenges presented.
Customers are demanding real-time customer service via their preferred platform and it creates difficulty when trying to provide a unified experience.
This expert guide explores the possibilities and drawbacks of chat, video, social media platforms, and SMS texting for customer service.
Gain insight into how to:
- Best serve your customers through data
- Meet rising customer expectations
- Achieve multichannel success