How does WCM meet CRM? Find out in our expert guide
WCM's New Role: Targeted Customer Experience
Integrating CRM with revamped web content management (WCM) strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences.
Where are you with leveraging WCM to deliver more tailored experiences?
In our expert guide, learn:
- The evolving role of WCM
- How many of your peers are planning to invest in WCM initiatives
- How WCM meets CRM