Integrating content and commerce: 27 pages of report findings

The New Power Couple: Content and Commerce Take Center Stage

Cover

Gleanster research found that 63% of all respondents indicated changing consumer preferences and channel proliferation were their top two challenges.

Contextual commerce is really hard. Not only do companies have to overcome siloed departments and disconnected business processes, they also have to manually integrate and align multiple systems and ensure customer data is managed effectively across all these systems.
 
Including more insights from analyst firms and reports, explore how integrating content and commerce can help combat these top challenges. 

Vendor:
Sitecore
Posted:
18 Oct 2016
Published:
18 Oct 2016
Format:
PDF
Length:
27 Page(s)
Type:
White Paper
Language:
English
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