How marketers can get out of "spreadsheet hell" and see data clearly

The 10 Challenges that Data-driven Marketers Face

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As companies make the change from IT-driven BI to business-driven BI, marketers have taken advantage of this new wealth of data to craft targeted campaigns focused on increasing ROI.

The marketers are now finding it difficult to know how to combine all of their separate reports for clear insights into a single campaign.

This white paper sheds some light on the issue, and proposes ways to overcome 10 of the hurdles modern marketers must overcome such as:

  • Comparing one data set to another in "spreadsheet hell"
  • Monitoring real-time reviews of day-to-day campaign activity
  • Bypassing time-consuming manual campaign forecasting
  • And more
Vendor:
Yellowfin
Posted:
15 Sep 2016
Published:
15 Sep 2016
Format:
PDF
Length:
14 Page(s)
Type:
White Paper
Language:
English
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