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How an Entertainment Company Improved Marketing with Advanced Analytics


With younger customers spending more money on non-gaming activities, Caesars Entertainment, one of the world’s most geographically diversified casino companies, needed a system capable of handling a new, expanded set of customer data for hotels, shows, and shopping venues.

This brief video explores how they handled the influx of large unstructured data types. Find out how they updated their analytics strategy to adapt to changing customer needs, create stronger marketing campaigns, and improve overall customer experiences. 

Intel Corporation
26 Aug 2016

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