How to survive in the era of data-driven marketing

Customer Intelligence in the Era of Data-Driven Marketing

Cover

The current marketing world is more complex than ever; customers are continuing to increase their demands and switch between numbers of channels. How can you get to know your customers better so you can quickly meet their demands?

This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true “data-driven” marketing and gain invaluable insight into what your customers want.

Vendor:
SAS
Posted:
08 Apr 2016
Published:
31 Dec 2015
Format:
PDF
Length:
40 Page(s)
Type:
White Paper
Language:
English
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