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Case Study: Analytics Strategy Empowers Natural Gas and Energy Supplier to Retain and Attract Customers

Cover

A natural gas and energy supplier needed to maintain its leadership position in the gas market as well as capitalize on its brand recognition to improve its share in the electricity market.

This brief case study describes the analytics strategy that enabled the supplier to minimize customer attrition and attract new customers. Discover how a customer-loyalty index and early warning indicators allowed them to reach out to unhappy customers with new offers and better customer service. 

Vendor:
IBM
Posted:
14 Mar 2016
Published:
06 Oct 2014
Format:
PDF
Length:
2 Page(s)
Type:
Case Study
Language:
English

This resource is no longer available.