Location, location, location: Transform CEM while being sensitive to privacy concerns

Location-Based Apps and CRM: Convenience vs Privacy Concerns

Cover

E-hailing apps, such as Uber, are transforming customer service, even for industries outside of the transportation sector.

How are location-based apps changing customer expectations about their relationships with companies?

For one, controversy over privacy concerns with location-based apps has intensified. Inside we hear from experts at Forrester and ISACA on the matter.

Access this expert e-guide that explains the current landscape of the taxi-hailing application market and discusses how location-based mobile apps are revolutionizing customer relationship management in hospitality, insurance, and retail.

Vendor:
HERE
Posted:
01 Mar 2016
Published:
25 Feb 2016
Format:
PDF
Type:
eGuide
Language:
English
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