Location-based apps: The controversy over privacy
E-hailing apps, such as Uber, are transforming customer service, even for industries outside of the transportation sector.
How are location-based apps changing customer expectations about their relationships with companies?
For one, controversy over privacy concerns with location-based apps has intensified. Inside we hear from experts at Forrester and ISACA on the matter.
Access this expert e-guide that explains the current landscape of the taxi-hailing application market and discusses how location-based mobile apps are revolutionizing customer relationship management in hospitality, insurance, and retail.