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The connection between WCM and CEM is about more than simply creating interactive websites that make it easy for customers and partners to find what they need. It’s also about approaching WCM as a tool that ties together a variety of contact points to fully engage customers.

Our expert handbook takes a look at how WCM plays a vital role in involving customers in ways that engender long-term loyalty. 

Take a brief survey on your CEM projects and get immediate insight from our experts on:

• Why content is power behind managing the custoemr epxerience for success
• For effective customer experience management, amend WCM
• And much more

Based on your recent interests in our network, we believe you will find this resource particularly valuable.

Vendor:

TechTarget

Posted:

May 19, 2021

Published:

Nov 2, 2015

Format:

HTML

Type:

Resource