Analytics testimonial: Leveraging data in the world of publishing

Testimonial: Publishing Company Goes Digital, Leverages Analytics

Cover

John Wiley & Sons, a print media company, recognized they needed to enter the digital world to remain relevant. The sudden burst of data hitting their organization was immediate, and the need for analytics was immediately recognized.

How were they able to tap their data analytics quickly and effectively?

This brief video discusses how John Wiley & Sons handled the transition from traditional publishing to the digital frontier, and how they stayed on top of their data analytics from day one. Watch now to see their business hurdles, and how they overcame them.

Vendor:
IBM
Premiered:
27 Oct 2015
Language:
English
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