Mastering multi-channel journeys – making engagement pay

Mastering multi-channel journeys – making engagement pay

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More than 31 million (92%) UK mobile users will make payments with their mobile device in 2015, this research by Oxgygen8 reveals. 

According to the research, 75% of businesses will utilise four different channels to connect with their customers typically their brand’s website, social media, email and either app or SMS up to the point of purchase. However, following purchase the number of channels used drops to around two.

Key findings include:

● 31.7 million people in the UK have connected with an average of six businesses over their mobile device

● A connected consumer will increase the number of channels a business can potentially connect from two to three up to the point of purchase. Post-purchase this drops back down to two

● Businesses suffering from “one-night stand” marketing in the immediate aftermath of a transaction

● Engaging with consumers becomes increasingly challenging over time

Vendor:
ComputerWeekly.com
Posted:
23 Sep 2015
Published:
23 Sep 2015
Format:
PDF
Length:
29 Page(s)
Type:
Research Content
Language:
English
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