How InnoGames applies analytics to marketing

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InnoGames GmbH is an online game developer that provides games to more than 110 million registered players around the world, generating €50 million in 2012 alone. In order to succeed under its “free-to-play” business model, the company has to offer such a compelling online game experience that free playing customers not only stay in the game, but also trade up for additional premium features.

Developers require a window into gamers’ behavioral patterns in order to know what keeps hardcore gamers engaged. This white paper describes how InnoGames applies IBM analytics to transform hundreds of millions of player actions into predictive insights that alert marketers when the time is right to deliver targeted trade-up incentives. Read on to learn the results, including a 50% reduction in the time spent on user analysis.

Feb 8, 2021
Feb 28, 2014
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