Predictive analytics: 3 key components for success
Predictive analytics connects data to effective action by drawing reliable conclusions about current conditions and future events. This approach, rooted in advanced mathematical analysis, can seem esoteric; organizations may read case studies that list high-ROI applications of predictive analytics, but often struggle to understand how predictive analytics can be applied in ways that are relevant to their business.
This white paper describes how predictive analytics can deliver business value across the enterprise. It discusses a number of scenarios in which predictive analytics addresses key business issues, and illustrates ways in which analytical capabilities are deployed in business processes. Read on to learn the 3 key components for success in predictive analytics.