Analytics case study: Michigan State U. receives an ROI of 55%

How Michigan State University Calculates Likelihood of Philanthropic Engagement

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Michigan State University has over 450,000 alumni around the world. The school’s University Advancement department sought to create a representation of alumni and donor sentiment and likelihood of philanthropic engagement based on data gathered from social media. However, these analyses often took weeks to process, limiting the school’s ability to gather valuable insights in a timely manner.

This case study describes how MSU leveraged business intelligence and predictive analytics to gain deep insight into an individual alum’s potential to give, resulting in the following positive results:

  • An annual ROI of 55%
  • An average annual benefit of $34,434
  • And more

Read on to learn how your organization can identify new opportunities for revenue generation by embracing a BI and predictive analytics strategy.

Vendor:
IBM
Posted:
20 Feb 2015
Published:
30 Jan 2015
Format:
PDF
Length:
7 Page(s)
Type:
Case Study
Language:
English
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