Campaign Planning: 3 Funnel Points for a Successful Sales Strategy

3 Funnel Points for Successful Lead Management


Generating leads and transforming them into sales is essential for countless companies – though it is not an easy task. New tools make it possible to track performance to the smallest detail, and the expectation is that employee efforts can be directly relatable to sales results.

Planning a campaign around solid numbers and projections is essential to success – does your CRM strategy have the right tools to hit the target?

Access this whitepaper to discover the 3 main funnel points for a successful sales strategy. Read on to find out how to calculate your campaign for success, and how to measure your call center metrics appropriately. Topics covered include:

  • The quality of prospect records
  • Customer success: Increasing qualifications
  • Reenergizing inactive leads
  • And more
Harte Hanks
01 Dec 2014
01 Dec 2014
White Paper
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