This resource is no longer available
Companies can no longer rely solely on company websites – consumers are exploring far beyond these portals, diving into the world of mobile applications and social media. The introduction of social CRM has forced e-commerce businesses to reevaluate their CRM systems.
Customers can find a new company to suit their needs in mere minutes – perfecting the customer experience through every channel is essential for success.
Access this expert guide to discover how businesses can improve their CRM strategies to ensure customers remain in control and satisfied with the user experience. Read on to find out how discussions about a business and its products through social media can impact consumer choices, and the recent merge of social CRM and e-commerce.