How to calculate the real lifetime value of a customer
Understanding customer lifetime value (LTV) is one of the most complex and important analyses a business can take on. Every part of your organization affects the outcome of the calculation: acquisition costs, revenue, customer service, and returns. As such, solving for LTV can be difficult to say the least, so how do you do it?
Tune into the following webinar to learn what it takes to accurately calculate customer lifetime value and how by doing so successfully, you can drive improvements across all aspects of you company.