Business Information ANZ September 2014
Although New Zealand is a small country with a small population, initiatives are in place to help businesses make more of their data. So how do you do Big Data in a small country and does it makes sense?
Prepaid mobile company Skinny was using Excel and a bit of Access to glean customer data. But after realizing it needed to sell more than just billable minutes to grow the company embarked on a big data project. See how it and other companies in New Zealand are using the value of information to grow business.