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Using IBM Big Data & Analytics to Acquire, Grow and Retain Customers


The Cincinnati Zoo knows the key to retaining customers is to thoroughly understand their preferences.

However, with 4 different revenue channels – membership, admissions, retail and food operations –all sitting in different silos that didn’t communicate well with one another, this was easier said than done.

In order to increase customer loyalty and revenue, the Cincinnati Zoo sought out to create a 360 view of customer behavior.

Watch this brief video to find out how this organization utilized big data and analytics to personalize the customer experience for each person from the moment they enter the zoo. 

25 Feb 2014

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