How a Top E-Commerce Strategy Leads to Strong Sales

How a Top E-Commerce Strategy Leads to Strong Sales

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According to Forrester Research, Inc., e-commerce efforts will bring in $280 million in 2015. If you want a part of this growing market, you'll need to provide exactly what your e-commerce customers demand. But what should an e-commerce strategy contain, and how should you evaluate your website?

In this e-guide, Brian K. Walker of Forrester and other experts provide six key factors that can make or break a customer’s shopping experience and, ultimately, an e-commerce business, including:

  • Navigation
  • Integration
  • Personalization
  • And 3 more

 

Plus, you'll learn about eBay’s X.commerce platform and how that is changing the landscape of e-commerce application development.

 

Vendor:
ZeroLag Communications Inc.
Posted:
Jun 24, 2014
Published:
Jun 24, 2014
Format:
PDF
Type:
eGuide
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