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How to put the customer at the center of your commerce cycle


There is a vast amount of customer data available to businesses today, and if you don't make the most of it, you could risk losing customers and losing revenue. Customers expect that their data will be used to customize their interactions at every stage of the buying cycle -- are you prepared to provide that?

In this brief video, learn how to put the customer at the center of the commerce cycle with the right technologies and processes. Discover the IBM Client Center, where you can visualize what your business' future - using IBM's Smarter Commerce technologies -- could look like.

Watch now for a series of short demonstrations of mobile apps and other tools that will revolutionize the shopping experience as well as transform consumer-business relationships.

04 Nov 2013

This resource is no longer available.