Understanding the Millennials
Milliennials are huge influencers when it comes to consumerism and technology -- they're always ahead of the latest trends, and they're often skeptical about whether your company knows how to market to them. So how do you best reach this tech-savvy, uber-critical segment of the population?
In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
As a bonus, discover five truths for tomorrow's marketer that will help you attain and retain the attention of today's Millennials.