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Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.

In this exclusive resource, learn more about the ways social media impacts business, including:

• Direct customer-brand interaction
• Creation of buyer personas
• More effective business operations
• And more

Also, learn why a company-wide social media "education" is necessary, the dangers you face if you fail to train for social media, and tools you need to begin your social education.

Vendor:

Hootsuite

Posted:

Feb 8, 2021

Published:

Apr 15, 2014

Format:

PDF

Type:

White Paper