The Multi-Channel Marketing Chasm
THE MULTI-CHANNEL MARKETING CHASM
As customers adopt newer social and mobile media channels, marketers face real challenges when it comes to bridging the gap between social marketing goals and what is actually achieved.
But when it comes down to it, it’s all about 4 pain points including organization structure, consumer touch points and 2 others that cause slower realization of actual business value. But thankfully, with the right focus you can get a hand on mobile and social a little faster.
Access the following infographic to uncover 5 tips that can help you close the social marketing gap. Learn how to identify your biggest gaps, why technology needs to be connected to business goals and more.