Social CRM guide: GNC analyzes social data for better marketing
Rapid changes in social computing, mobile and customer analytics are drastically changing the way companies are tackling customer relationship management (CRM). Businesses need to reach customers where they are, and find out what's being said about their company on a variety of online platforms.
In this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channels to grow their customer base and created “a net increase in the discussions about GNC,’’ according to Chris James, director of social media at GNC.
Read now to discover how James is able to spot trends and tweak marketing strategies by analyzing social data, as well as better target engagements with customers with social media monitoring.