Effectively Leveraging CRM Analytics
Today, mobile, social, and analytic tools are helping companies engage with customers in more personal ways, making it easier to meet needs and do business. However, organizations must provide their business and sales departments with quick and complete access to all of the customer data and analytics they need, both in the field and in the office.
This expert e-guide discusses how to measure success with mobile, social, and analytics with a new set of metrics. Also, discover Forrester Research Inc. analyst Mike Gualtieri's four steps to developing a customer data management strategy that allows you to successfully leverage analytics, including:
- Identify the stakeholders for your customer data
- Perform a needs assessment
- Ideate your strategic options
- And 1 more