10 tips to integrate mobile and social marketing

10 Tips for Moving Social Media and Mobile Marketing out of Silos

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Social media and mobile devices are drastically changing how businesses connect with customers. Marketers realize the potential of these channels, but too often social and mobile marketing efforts remain in silos. Without a cohesive marketing strategy, you won't deliver the fully personalized experience customers expect.

In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels, including:

  • Use data from social media to sharpen customer profiles
  • Attribute conversations to social and mobile and compare
  • Enable social sharing and track who shares
  • And 7 more
Vendor:
IBM
Posted:
Feb 8, 2021
Published:
Nov 30, 2013
Format:
PDF
Type:
White Paper
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