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Customer-centricity is the new normal in the digital age for customer relationship management (CRM). To keep up with major shifts in how customers access information and communicate with your business, you need a new strategy (and some new tools).
View this brochure to learn about Gartner's 2014 Customer Strategies and Technologies Summit, taking place on April 28-29, 2014 in London, UK. Get a sneak preview of the schedule of events, including keynote speeches from Gartner VPs and solution provider sessions.
By attending the Summit, you'll learn how to:
- Avoid costly mistakes and get better ROI from sales, marketing, and customer service processes
- Improve customer advocacy through better customer experiences
- Build a single view of the customer by leveraging big data
- And more