E-Guide: Rethinking WCM for Effective Customer Experience Management
Companies that wish to keep customers coming back for more need to rethink their approach to web content management (WCM) and integrate a full-on customer experience management (CEM) initiative.
According to leading IT analysts, creating the ideal customer experience should be the goal of any WCM strategy, but in order to maximize the power of the initiative, you need to do more than monitor hits and deliver the right content at the right time. Do you know what you might be missing?
Access the following expert e-guide to uncover the 3 rules your WCM initiative needs to follow to help ensure an optimized web presence and successful overall CEM.