Case study: Police use content analytics to fight crime
There’s more to web content analytics and marketing than just counting homepage hits and total page views. Content analytics needs to be an integral part of your website and not an afterthought.
This expert guide focuses on how to get started with a successful web content analytics strategy, and explores how a major East Coast city’s police department took advantage of effective content and text analytics to fight crime.
Inside, learn more about:
- Tagging content for measurement
- Tools for content analysis
- Why cost and expertise remain an issue in text analysis