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Customer Video: AutoTrader

Cover's sales reps were struggling with accessing customer and sales data when they needed it in the field. They needed to consult several different websites and Excel spreadsheets to get the information they needed for a meeting, which wasted theirs and the clients' time.

So when AutoTrader looked for a more efficient, effective way to put data into the hands of their sales reps, they turned to a mobile application.

In this brief video, learn how AutoTrader mobilized their sales force with a custom iPad app that gives them access to critical customer and sales data anywhere, at any time -- so they can maximize their time with clients. Discover the specific benefits they experienced by watching now.

MicroStrategy Incorporated
27 Jan 2014

This resource is no longer available.