MicroStrategy Customer Success Story: AutoTrader.com

MicroStrategy Customer Success Story: AutoTrader.com

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AutoTrader.com, the Internet’s leading auto classifieds marketplace and consumer information site, wanted to empower their sales force with real-time data. They couldn't rely on manual spreadsheets and shared drives anymore, so AutoTrader considered a mobile application strategy.

In this brief case study, find out how AutoTrader developed a mobile application that enabled advertising consultants to easily access reports and other business-critical information on-the-go, in a meeting, or wherever they might be.

Find out how AutoTrader's sales force uses this application on a daily basis, and discover the specific benefits they experienced after switching to mobile, including improved productivity and efficiency.

Vendor:
MicroStrategy Incorporated
Posted:
Jan 22, 2014
Published:
Apr 30, 2014
Format:
PDF
Type:
Case Study
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